How to Gather Valuable Feedback for Open Enrollment

Feedback is one of the most (if not the most) important parts of post-enrollment.

From employees to external partners, insight from those involved with your enrollment can give you and your client insight into what worked well and what needs to change in the future.

This month, we’re continuing our deep dive into how you can design a more effective enrollment strategy. In this article, we’ll focus on the powerful tool of feedback and how you can use it to benefit your client and their employees.

Listen to Employees

You and your client need to know how employees feel about open enrollment.

Soliciting their feedback will provide you with insight into their knowledge of benefits. For example, according to SHRM, employee feedback can highlight which benefits or plans employees don’t understand, resulting in low utilization.

Or, your client may offer voluntary benefits that don’t resonate with employees’ needs.

A survey is the best method for obtaining employee data from open enrollment.

Review enrollment data before creating the survey to see which plans met participation goals.

Use the information to guide your questions to determine why employees elected each benefit. You’ll gain insight into areas that may need improvement, like benefit communication.

Allow employees to tell you which benefits they’d like to see offered. For example, you may learn they want additional mental health resources or more HSA funding.

Get Input from Stakeholders

Setting up enrollment on the backend ensures its success when employees enroll.

Sit down with everyone involved in enrollment planning.

Include external partners like benefits counselor teams or technology support. Their feedback can help you and your client create a better process. Ask what went well and how to execute better.

Your Partner for Better Enrollments

Enrollments aren’t planned alone.

They take a team of experienced advisors to make them successful.

As benefits become more complex, you’ll want a partner who can support you and your client.

The Single Point Enrollment Solutions team can help you with all enrollment phases. So reach out to us today and tell us about your case.