The Power of One-on-One Benefits Counseling

Increased demand for benefits administration platforms is a trend that has been on the rise for several years. Not only are these tools used for the backend work, but many also serve as an enrollment platform. And now, some feature artificial intelligence decision-making tools.

We’re excited about how benefits administration software will make work more efficient for HR teams. And self-enrollment will be critical as companies are increasing their remote workforce.

But, there’s a missing component from the digital enrollment platforms: the human connection.

Why Benefits Counseling is So Important

Talking with a licensed and professional benefits counselor is helpful for your employees, even in a world that seeks to make processes online-focused and more accessible for the consumer.

But, insurance isn’t the same as most things we purchase. It’s not like Amazon, where you can read a handful of reviews and make a decision. Insurance is complex, and decisions made today could impact a person’s finances in the future.

That’s why we advocate for one-on-one benefits counseling. The ability to ask someone questions about a specific policy can be the difference between purchasing coverage that helps them or leaving a beneficial policy on the table.

There’s power in speaking with a knowledgeable person and asking them which benefit levels they should choose if they plan to have kids in the next year. Or if this is the right time to buy long-term care insurance.

When someone walks away from a conversation with a benefits counselor, they have peace of mind and confidence. They’ve received information that will help them, and that’s a powerful thing.

When you incorporate this element into your enrollment strategy, your employees will no longer look at it as a time for decisions and stress. Instead, it will be an opportunity to elect benefits to protect them and their families.

Take Your Enrollment to the Next Level

Let’s work together to take your enrollments to the next level, visit us online at Single Point Enrollment Solutions to discuss our benefits counselor network and how we can help you and your employees